學期：93年度第2學期 課號：725-U3370 課名：電子化企業
時間：Tuesday 9:10—12:10am 教室：館貳303

Instructor : 陳文賢 (Wen-Hsien Chen) Office : 管院貳館820
Tel: (02) 23630231 Ext. 2865 E-mail: wchen@im.ntu.edu.tw

陳靜枝 (Ching-Chin Chern) Office : 管院貳館602
Tel: (02) 23630231 Ext. 3488 E-mail: chern@chern.im.ntu.edu.tw

助教 : 吳宏祐(r92002@im.ntu.edu.tw)、傅光宇(r92033@im.ntu.edu.tw)

Important sites: http://eb-scm.im.ntu.edu.tw
ftp://140.112.106.6/course/E-Business

Textbook:
A. Strategic Management of e-Business by Stephen Chen, 2005
B. Manufacturing Resource Planning (MRP II) with and introduction to ERP, SCM, and CRM by Khalid Sheikn, 2003
Both from 高立圖書公司(普林斯頓公司)代理 Tel: (02) 22900318

References:
Enterprise Resources Planning and Beyond—Integrating Your Entire Organization by G. A. Langenwalter
Integrating ERP, CRM, Supply Chain Management, and Smart Materials by D. N. Chorafas
2003 ERP 產業年報 by 中華企業資源規劃協會與資策會

Course Description:

Under the influences of globalization and digitalization, E-Business is the most important topic that all the companies are learning and constructing. According to the marketing research result of the Forrester Research, the value of B2B economics grows to 1.3 hundred millions of US dollars in 2003 and has became the most valuable IT and web application. This class is designed to introduce students to the important topics in E-Business. The course is divided into two sessions: EB/EC and MRP/ERP. In the first half session of the class, important topics such as EB/EC strategy, E-Marketing, CRM, etc will be introduced and thoroughly discussed. In the second half session of the class, the course will include the introduction and classification of the production and manufacturing industries, the overview of manufacturing resource planning, demand management, Bill of Material, shop floor control, and IT technology used in production industry. The students will learn not only the theories and techniques used to solve related problems, but also the real-world applications that adopt these concepts. Invited speakers are included in the lecture to show the students the problems and solutions existing in the current IT industry.

Course Schedule:
Feb. 22 A. Chapter1 Introduction
Mar. 1 A. Chapter2 E-Business Technology
Mar. 8 A. Chapter3, 4 E-Business/E-Marketing
Mar. 15 A. Chapter5, 6 E-Business Economic & Industry Impacts
Mar. 22 Customer Relationship Management
Mar. 29 A. Chapter7, 8 E-Business/E-Commerce Strategy
Apr. 5 Day-off
Apr. 12 IT Governance & Mobile Computing
Apr. 19 Class Presentation of the E-Business/Commerce papers
Apr. 26 B. Chapter 1: Industrial and Manufacturing Typologies and Their Characteristics
May 3 B. Chapter 2: An overview of Manufacturing Resource Planning (MRP II)
May 10 B. Chapter 2: An overview of Manufacturing Resource Planning (MRP II)
May 17 企業參訪
May 24 B. Chapter 5: Demand Management
May 31 B. Chapter 7: Bill of Material (BOM)
B. Chapter 9: Shop Floor Control
Jun. 7 B. Chapter 10: An Introduction to Enterprise Resource Planning
B. Chapter 11: Supply Chain Management
Jun. 14 Case Presentation
Jun. 21 Final Exam

Grading: Grades will be based on the following percentages
Homework 10%
Presentations 20%
Mid-term 35%
Final 35%

Homework:
Homework will be assigned occasionally through the semester. Students will be grouped into several teams. Whenever the instructor assigns the homework, students must work together in preparing and turning in their homework as a team. It is strongly advised that students understand and do all phases of their homework assignments and not rely on the expertise of others.

Presentation:
A list of papers related to EB/EC is given at the beginning of the class. Students will select one paper related to EB/EC. Prepare each with a 20 minutes presentation. Turn in a review in the length of less than 5 pages. The review will be due the day of presentation. In the second half session of the class, the instructor will assign a case to all teams of the students. Each team will prepare a 30 minutes presentation and a 5 pages report to show how they solve the problem related to this case.

Exams:
Final exam will be take-home. No discussion is allowed among students when writing the final exam. Cheating will result in severe penalty.